Privacy Policy

Last updated: February 17, 2026

The Enchanted Whisk (“The Enchanted Whisk,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, place an order, or otherwise interact with us online or offline.

By using our website or providing information to us, you agree to the terms of this Privacy Policy.

1. Who We Are

The Enchanted Whisk is a home-based cottage bakery located in southern Indiana. We offer small-batch cookies, cakes, English muffins, and other baked goods for local pickup and limited shipping within Indiana, in compliance with Indiana cottage food laws.

2. Information We Collect

We may collect the following types of information:

A. Information You Provide Directly

Contact information: name, email address, phone number.
Order information: products ordered, quantities, special requests, pickup or shipping preferences.
Custom order details: event dates, themes, serving counts, flavor preferences, and other details you voluntarily share for custom creations.
Messages: any text you send through our contact forms, email, SMS, or social media messages.

Payment-related information: payment card details are typically collected and processed by our third-party payment processors (such as an e‑commerce or payment platform). We generally do not store full payment card numbers on our own systems.

B. Automatically Collected Information

When you visit our website, we or our service providers may automatically collect:

IP address
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and referring/exit pages
General location information (e.g., city, state) derived from your IP address
This information is typically collected via cookies, pixels, or similar tracking technologies (see Section 5).

3. How We Use Your Information

We may use your information for purposes including:

Order processing and fulfillment: to process your orders, arrange local pickup or shipping within Indiana, and communicate order status.
Customer service: to respond to your questions, messages, and custom order requests.
Marketing and communications: to send you emails or SMS messages about your orders, seasonal offerings, promotions, updates, and other news about The Enchanted Whisk, consistent with your preferences and applicable laws.
Website improvement: to analyze how visitors use our website, improve our offerings, and enhance user experience.
Legal and security purposes: to detect and prevent fraud, enforce our Terms of Service, comply with legal obligations, and protect our rights and the rights of others.

4. SMS, Email, and Other Communications

By providing your email address and/or phone number and submitting a form or placing an order, you may agree that we may send you:

Transactional messages: order confirmations, pickup details, shipping updates, and responses to your inquiries.
Promotional messages (where permitted): seasonal menus, special offers, new product announcements, and other marketing communications.

You can opt out of promotional emails by using the “unsubscribe” link in the email. For SMS messages, you can reply “STOP” or use any opt-out instructions provided in the message. Standard message and data rates may apply.

Opting out of promotional communications does not affect our ability to send you important transactional or account-related messages (for example, order confirmations or pickup information).

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies (such as pixels or web beacons) to:

Remember your preferences and improve user experience
Understand how visitors use our website
Support basic site functionality and analytics or advertising tools

You may be able to manage or disable cookies through your browser settings. However, disabling cookies may affect the functionality of certain parts of our website.

6. How We Share Your Information

We do not sell your personal information. We may share your information with:

Service providers: third-party vendors who help us operate our website, process payments, send emails or SMS messages, manage orders, or provide analytics.
Legal and safety purposes: when required by law or in good faith belief that such action is necessary to (a) comply with legal obligations, (b) protect and defend our rights or property, (c) act in urgent circumstances to protect the personal safety of users or the public.
Business transfers: if we ever sell, merge, or reorganize our business, your information may be transferred as part of that transaction, subject to applicable laws.

Service providers are generally only permitted to use your information to perform services on our behalf and are expected to protect your information.

7. Data Retention

We retain personal information for as long as necessary to:

Fulfill the purposes described in this Privacy Policy
Provide our products and services
Comply with legal, tax, and accounting obligations
Resolve disputes and enforce our agreements

When personal information is no longer needed, we may delete it or anonymize it in accordance with our data retention practices and applicable laws.

8. Your Choices and Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, such as:

Accessing the personal information we hold about you
Requesting corrections to inaccurate or incomplete information
Requesting deletion of certain personal information
Opting out of certain marketing communications

To exercise these rights or submit a request, please contact us at:

Email: [email protected]

Phone: (480) 335‑8683

We may need to verify your identity before fulfilling certain requests.

9. Children’s Privacy

Our website and services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us so we can take appropriate steps to delete such information.

10. Security

We take reasonable administrative, technical, and physical measures to help protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Home-Based Business & Allergen / Cottage Food Disclosure

The Enchanted Whisk is a home-based cottage bakery located in southern Indiana and operating under Indiana cottage food laws. All products are prepared in a home kitchen.

Our kitchen is not a designated allergen-free facility. While some products may be made without certain ingredients (such as nuts or gluten), we cannot guarantee that any product is completely free of allergens, including but not limited to nuts, gluten, dairy, eggs, soy, or other common allergens. Cross-contact may occur.

If you have food allergies, sensitivities, or specific dietary requirements, please contact us before placing an order to discuss whether our products are appropriate for you. Ultimately, you are responsible for determining whether our products are safe for your personal dietary needs.

12. Third-Party Links

Our website may contain links to third-party websites or services (such as social media platforms). We are not responsible for the privacy practices, content, or security of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Your continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy.